JOYFUL POUR
PERSONAL PROJECT
Branding, Typography, Layout & Composition, Image & illustration management, InDesign
THE CONCEPT
Joyful Pour was created as a space for people to slow down and connect over a cup of coffee. The Joyful Pour Magazine continues this vision, a tangible expression of the brand’s values, featuring local stories, art, and shared experiences. In an increasingly digital world, it offers a personal, tactile way to communicate and connect.
THE EXECUTION
A printed, thoughtfully designed magazine available in-store and through select partners. Content includes customer stories, barista features, local art, brewing tips, menus, and community events all of which are created to suit a minimalist aesthetic reflecting the in store experience. Distributed with purchases, in store tables, and local venues, with open calls for community submissions and collaborations to keep it authentically people driven.
